Web search API alternatives
One page per provider, with its price, index position, funding and the alternatives worth considering. Figures come from each vendor's own pages, dated.
Verified 5 August 2026·All figures from primary sources
Own-index search APIs
These vendors crawl and index the web themselves. Nobody upstream can deprecate them, reprice them or rate-limit them.
Exa alternatives
$7/1kNeural, embeddings-first search over a proprietary index, sold alongside content extraction, answers and agentic research products.
Parallel Search alternatives
$1/1kA suite of web search, extraction and research APIs on a proprietary index, from the former Twitter CEO. The closest competitor to unlob by thesis.
Brave Search API alternatives
$5/1kA genuinely independent index of 40B+ pages, sold as a conventional search API with an LLM-context option. Long the default independent choice.
Free developer tier removed February 2026
Mojeek alternatives
A UK independent crawler and index, running since 2004. Small by comparison, but genuinely its own — and the oldest independent index still standing.
Platform grounding
Search bundled into a model platform. Nothing to integrate if you are already there, and no control over retrieval if you are not.
Grounding with Google Search alternatives
$14/1kGoogle's first-party grounding for Gemini. The best index in the world, billed per search query on top of tokens, and only usable from Gemini.
Perplexity Sonar alternatives
$14/1kSearch and synthesis in one call. You get an answer rather than results, which is convenient until you need to control retrieval yourself.
Grounding with Bing Search alternatives
Microsoft's designated successor to the retired Bing Search API, available only inside Azure AI Foundry. A platform commitment, not an API swap.
Bing Web Search API alternatives
For a decade the default independent web search API. Retired on 11 August 2025, taking Web, Image, News, Video, Entity and Custom Search with it.
Retired 11 August 2025
OpenAI web search tool alternatives
The built-in search tool in the Responses API. Zero integration work if you are already on OpenAI, and no control over retrieval whatsoever.
Retrieval layers
These sit on top of other search providers and add cleaning, ranking and citation. Convenient, with someone else’s index underneath.
Tavily alternatives
$8/1kAn LLM-shaped retrieval layer returning cleaned, ranked, cited chunks rather than raw SERPs. Acquired by Nebius in February 2026.
Acquired by Nebius Group for $275M, February 2026
Linkup alternatives
A French grounding API returning structured, citation-carrying content for LLMs, with a sub-second "fast" tier and native parallel search.
Valyu alternatives
A London deep-search API spanning web plus licensed proprietary sources, with content attribution and pay-per-use monetisation for publishers.
SERP resellers
These return results from Google or Bing. Cheap and familiar, but the product exists at the pleasure of a search engine that does not want it to.
SerpAPI alternatives
$25/1kThe mature multi-engine SERP API. Returns real Google, Bing and Baidu result pages with all their features — at SERP-scraping prices.
Serper alternatives
$1/1kThe cheapest way to get raw Google results into an agent. Fast, minimal, and entirely dependent on Google continuing to be scrapeable.
DataForSEO alternatives
$0.60/1kIndustrial SERP infrastructure built for SEO tooling rather than agents. The cheapest per query in the field, with the lowest-level API to match.
Google Custom Search JSON API alternatives
$5/1kGoogle's own programmable search endpoint. Real Google results, a hard 10,000/day ceiling, and terms written for site search rather than agents.
Crawl & extraction
These turn a URL into clean text. Essential in most stacks, but they need something to hand them the URLs.
Firecrawl alternatives
Crawl, scrape and clean any URL into markdown for an LLM. A complement to a search API rather than a replacement — it needs URLs to start from.
Jina Reader alternatives
Prefix any URL and get clean markdown back. The lowest-friction extraction tool there is, and priced per token rather than per page.
Diffbot alternatives
One of the very few independent commercial web crawls, feeding a structured Knowledge Graph. Entity-shaped rather than passage-shaped.
Bright Data alternatives
Proxy and unblocking infrastructure with a scraping suite and an agent-facing MCP server. Built for volume collection, priced accordingly.
The cheapest own-index option is $0.40 per 1,000
Start free, run your own queries, and decide from results rather than from a comparison table — including ours.
