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unlob vs DataForSEO

DataForSEO is the cheapest SERP data in the market at roughly $0.60–1 per 1,000. It is built for SEO tooling, not for agents.

Verified 5 August 2026·Figures from vendors' own pages

On the headline rate that is 1.5× — $0.60 per 1,000 against $0.40. Both figures are computed from the published plan tables rather than typed into this page, so they follow the vendors rather than drifting from them.

Price

  • unlob$0.40
  • DataForSEO$0.60
Per 1,000 comparable web searches — about ten results, no extraction, no summarisation.
ProviderOwn index?$ / 1,000 queriesSource
DataForSEO

Roughly $0.60 to $1 per 1,000 SERPs depending on endpoint, priority and volume.

No

SERP data collection at scale

$0.60DataForSEO pricing
unlob — Build

$29 per month for 50,000 requests.

Yes

Our own crawl and index

$0.58This page
unlob — Scale

$199 per month for 500,000 requests.

Yes

Our own crawl and index

$0.40This page
Rates are the cheapest directly comparable web search call — roughly ten results, no extraction and no summarisation — because that is the only way a table across credit systems, token pricing and per-request pricing means anything. Where a vendor does not publish a flat per-1,000 rate they are omitted from this table and covered in full on the landscape page. Figures read from each vendor’s own pricing page on 5 August 2026.

When DataForSEO is the better choice

A comparison page that cannot name a scenario where the competitor wins is an advertisement. Here are the real ones.

Choose DataForSEO

  • Building SEO tooling, where SERP position data is literally the product.
  • Very high volume where per-query cost dominates every other consideration.
  • Historical SERP data and rank tracking.

Choose unlob

  • Agent retrieval, where you want passages rather than positions.
  • No fetch-and-clean step after the call.
  • Trust signals, graph traversal and coverage transparency.

The substantive differences

DataForSEOunlob
ProductSERP data collection at scale.A search index built for agent retrieval.
OutputRanked URLs with SERP metadata.Cleaned passages with trust signals.

Sources

Every figure on this page was read from the vendor's own pricing page or funding announcement on the date shown.

Frequently asked questions

DataForSEO is cheaper — why not use it for my agent?

Because the price excludes the expensive part. A SERP row is a URL and a title; your agent still has to fetch each page, clean it, and judge whether the source is trustworthy. Add extraction costs and the tokens spent on triage, and the total is usually higher than a search API that returns cleaned passages with trust signals.

Check the claims yourself

The free tier is 10,000 requests a month with no card. That is enough to test coverage, latency and result quality against your own queries — which is a better comparison than this page.

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